Even the most casual and tuned-out browser of The Lowbrow Reader has admired John Mathias’s work: He is the artist behind the glorious toilet drawings that have graced the covers of every Lowbrow issue, as well as our book anthology. But when not dreaming up toilet gags—as if life allows time for anything more noble!—the artist helps run Mermaid Haberdashery, a splendid boutique in Ocean Grove, New Jersey. Much of the store is devoted to Miss Ellie NYC, the jewelry line created by John’s uniquely talented wife, Ellie Mathias. Those near Ocean Grove would be wise to stop by the store sooner rather than later. In fact, head there between April 20 and April 22 and discover savings galore: Throughout the weekend, a 20% off sale extends to Miss Ellie NYC’s collection as well as to vintage clothing, sunglasses, hats, and even original paintings by John Mathias himself. Hop in a car, let the city eat dust, admire the fabled Jersey Shore, and check out Mermaid Haberdashery today!